INTERNATIONAL MARKETING
The Directors consider marketing to be LOK-BETA’s key strength and invest significant resources in this area. The company has extensive database and obtains regular feedback on customer purchasing patterns and preferences and doctor prescribing habits. These detailed information’s are used to direct the company’s promotional spend, sales force activity, product development programmes and to identify new product opportunities.
LOK-BETA has their own branch office at MOSCOW to look after their marketing operations in CIS countries.
The focus on quality and customer friendly approach has led LOK-BETA to export its products to over 20 countries. |