The Directors consider marketing to be Lok-Beta's key strength and concentrate significant resources in this area. The Group has developed extensive databases and obtains regular feedback on customer purchasing patterns, preferences and doctor’s prescribing habits. This detailed information is used to direct the Group's promotional spend, sales force activity and product development programmers and to identify new product opportunities.

SEGMENTS OF MARKETING 

INTERNATIONAL BUSINESS In order to penetrate the world generic and branded generic market with high value added products, we have established the necessary infrastructure to market our products. We have formed distribution and marketing alliances in the CIS and South East Asia. A dedicated team of marketing professionals are in place for this purpose. DOMESTIC MARKETING We have a dedicated team in domestic Marketing who is involved in the marketing activities all over India. Company is focusing to launch different divisions in India by the end of financial year 2007-2008 and approaching towards at least 10-15 states for marketing and proper distribution channel for our own Branded products .

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